When you invest in a high value product you do your research. You look at magasines, read reviews, ask your friends. You take advice, but ultimately your choice has to work for you. If you are buying a new car you would select a make or model that you know and trust, you would sit in it, open the doors, check the boot capacity to see if you can fit your shopping in. You go for a test drive to see how it handles. But it’s a bit trickier with a new kitchen. It is more personal